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Summary of McDonald’s strategies and performance

The McDonalds Corporation is a successful global restaurant that operates chains around the globe. The organization has employed global expansion and effective management strategies to enter new markets and gain a share of the diverse, fast food market. It is clear that McDonalds has achieved this massive success. The business has established best practices in the global food industry. However, it has also experienced international growth challenges trends in the recent past. These factors have seen the company perform poorly in its different businesses in both local and foreign nations. (Mourdoukoutas, 2013)

One of the strategies employed by McDonalds is the creation of both customer and brand loyalty for its products and services. Right from the beginning, the founder, Ray Kroc ensured that the French fries customers bought in one restaurant would be similar to another McDonald restaurant by developing a sophisticated operating and delivery system. He proved himself an industrial pioneer who revolutionized the American restaurant industry by imposing discipline on the production of milkshakes, hamburgers, and French fries. The consistency made McDonald’s the brand name that defined American fast food. In the restaurant industry, the McDonald’s is well known for high-quality foods and services evident in the quantity of customers they serve. The making of a uniform and consistent product for customers is one of the most important aspects of McDonald’s success. (Beef Central, 2015)

Irrespective of where customers purchase their products, once they see the ever-present “golden arches” they know exactly they are expected to get. McDonald’s Mission Statement has helped the business to focus on what really matters both to itself and to stakeholders. It has acted as a guide to strategic and routine operational decisions. In addition, it represents the glue that binds all the franchises under the organization together. Another strategy employed by McDonalds is rapid expansion. Right from the beginning, McDonalds expanded by franchising. By 1960, more than 200 McDonald’s outlets were operational. McDonald’s Corporation has been recording declining sales and profits both in its local and foreign businesses. On the other hand, competitors have been formulating strategies to attract more customers to their business. In 2015, McDonald’s reported 30% drop in profit and 11% decrease in revenue for the first three months of the year. It announced hundreds of store closings. The company has been trying to fix its problems particularly in the U.S market that generates 40% of its profit. It is simplifying its menu to appeal to its customers. It is testing all-day breakfast and has slowed down service and focused efforts on reducing errors in orders. (Mourdoukoutas, 2013)

The reality is that McDonald’s recent performance has been poor. In 2015 first quarter, the company recorded US$5.6 billion in global revenue down from $6.7 Billion in 2014 first quarter. The net income recorded amounted to $ 811 million down from $1.2 billion in the year 2013. Part of the business expenses arose from charges linked to restaurant closures. In the US and Canada, 220 restaurants were closed as well as 130 in Japan. The company is expected to close other 350 restaurants worldwide to avoid further loses. McDonald’s largest division in the United States saw a decrease in sales of up to 2.6% reflecting low customer traffic and negative sales amidst high competition. (Mourdoukoutas, 2013)

The operating income decreased by 11% as a result of weak sales and restructuring and closing activities. In its Europe’s division, the business experienced a decline in sales of 0.6%. First quarter operating income decreased by 20% partly as a result of currency and inflation pressures in Russia and continuing macroeconomic pressures facing much of Europe The business’s Pacific, Asia, Middle East and African divisions saw first quarter sales decrease by 8.3%. Asia region had a prolonged impact of consumer perception issues particularly in Japan over food safety breaches. The operating income in these regions decreased due to restaurant closing in response to poor performance.

Committing suicide do happen in different scenarios whereby one can voluntarily decide to take a way life without the knowledge of the relatives. On the other hand, some seek advice and support on how to take away their life. This controversial has got the attention of law such that some states have established rules and regulations to govern the action of assisted suicide. In basic legal regulations, it is necessary to understand the role played by involved party played in committing the suicide. It has been taken as illegal in a handful of states for physician-assisted suicide whereby over 30 states have taken the step of enacting the statutes of prohibiting assisted suicide. They have well arguably prohibited assisted suicide through the common law.

According to the U.S. Supreme Court, there is no an actual constitutional right to die. This saw the court leaving for individual state to enact its legislation of permitting or prohibiting physician assisted suicide. The fact is that a person will be guilty of taking part in a suicide attempt when the individual knowingly causes or helps the person to attempt the suicide. However, through the Death with Dignity Act, ill adults have the option of seeking for lethal doses from osteopathic physicians for them to have a peaceful ending of life.

Besides the assisted suicide having some support and eligibility from some states, there are some legal issues that arise over the practice. The fact is that the roles played by legislators, judges and administrative officials in influence the patient care do vary. The legal issue that will raise the eyebrows is that if assisted suicide is made legal, then the follow up experience will be the ending of lives without the consent of the people through the human negligence and abuse of the law. Legalization of the assisted suicide will have the high number in compromising of the family as well as the intergenerational commitments. The legal issue that will follow out is the controversial about the delivery of human equality and dignity before the state law (Cassel, 7). It, therefore, comes with some concerns with the consideration of assisted suicide as legal.

The assisted suicide comes with ethical concern such that the doctors are defined with eh role of doing no harm. How ideal is it for the doctor to facilitate the ending of life. However, the law sees differently such that old aged human have right to die with dignity and peaceful and this can get done with the assistance of doctors. It sounds moral, right and caring for a compassionate medical practitioner to provide patient with necessary prescription that will enable the patient to die with dignity. This is not such controversial to the principle that is paramount that states that doctors have the duty of relieving suffering. It actually depends with the state law since participation in suicide is taken as murder unless the ending of life is done professionally as defined by the common law. Otherwise, prosecution should take its direction.

Assisted suicide may come up on a genuine basis although at times remain to have some hidden meaning. The issue of assisted suicide should be taken within the given range and it should get considered only acceptable within a given scope of execution. It is ethical to observe the rights of the human and the respecting of other opinions that seems to reduce suffering to their lives. Thus, assisted suicide should only be legal under special circumstances.