Business policy and strategy

Summary of McDonald’s strategies and performance

The McDonalds Corporation is a successful global restaurant that operates chains around the globe. The organization has employed global expansion and effective management strategies to enter new markets and gain a share of the diverse, fast food market. It is clear that McDonalds has achieved this massive success. The business has established best practices in the global food industry. However, it has also experienced international growth challenges trends in the recent past. These factors have seen the company perform poorly in its different businesses in both local and foreign nations. (Mourdoukoutas, 2013)

One of the strategies employed by McDonalds is the creation of both customer and brand loyalty for its products and services. Right from the beginning, the founder, Ray Kroc ensured that the French fries customers bought in one restaurant would be similar to another McDonald restaurant by developing a sophisticated operating and delivery system. He proved himself an industrial pioneer who revolutionized the American restaurant industry by imposing discipline on the production of milkshakes, hamburgers, and French fries. The consistency made McDonald’s the brand name that defined American fast food. In the restaurant industry, the McDonald’s is well known for high-quality foods and services evident in the quantity of customers they serve. The making of a uniform and consistent product for customers is one of the most important aspects of McDonald’s success. (Beef Central, 2015)

Irrespective of where customers purchase their products, once they see the ever-present “golden arches” they know exactly they are expected to get. McDonald’s Mission Statement has helped the business to focus on what really matters both to itself and to stakeholders. It has acted as a guide to strategic and routine operational decisions. In addition, it represents the glue that binds all the franchises under the organization together. Another strategy employed by McDonalds is rapid expansion. Right from the beginning, McDonalds expanded by franchising. By 1960, more than 200 McDonald’s outlets were operational. McDonald’s Corporation has been recording declining sales and profits both in its local and foreign businesses. On the other hand, competitors have been formulating strategies to attract more customers to their business. In 2015, McDonald’s reported 30% drop in profit and 11% decrease in revenue for the first three months of the year. It announced hundreds of store closings. The company has been trying to fix its problems particularly in the U.S market that generates 40% of its profit. It is simplifying its menu to appeal to its customers. It is testing all-day breakfast and has slowed down service and focused efforts on reducing errors in orders. (Mourdoukoutas, 2013)

The reality is that McDonald’s recent performance has been poor. In 2015 first quarter, the company recorded US$5.6 billion in global revenue down from $6.7 Billion in 2014 first quarter. The net income recorded amounted to $ 811 million down from $1.2 billion in the year 2013. Part of the business expenses arose from charges linked to restaurant closures. In the US and Canada, 220 restaurants were closed as well as 130 in Japan. The company is expected to close other 350 restaurants worldwide to avoid further loses. McDonald’s largest division in the United States saw a decrease in sales of up to 2.6% reflecting low customer traffic and negative sales amidst high competition. (Mourdoukoutas, 2013)

The operating income decreased by 11% as a result of weak sales and restructuring and closing activities. In its Europe’s division, the business experienced a decline in sales of 0.6%. First quarter operating income decreased by 20% partly as a result of currency and inflation pressures in Russia and continuing macroeconomic pressures facing much of Europe The business’s Pacific, Asia, Middle East and African divisions saw first quarter sales decrease by 8.3%. Asia region had a prolonged impact of consumer perception issues particularly in Japan over food safety breaches. The operating income in these regions decreased due to restaurant closing in response to poor performance.

Gameyogi’s Guide: Mastering the Art of Writing Interactive Dialogues!

Introduction

In the realm of gaming, where storytelling intertwines with immersive experiences, the importance of well-crafted interactive dialogues cannot be overstated. As experts in the field, Gameyogi understands the pivotal role that dialogues play in captivating players and enhancing gameplay.

Importance of Interactive Dialogues in Gaming

Interactive dialogues serve as a bridge between players and the virtual worlds they inhabit. They enable players to interact with characters, make decisions, and shape the course of the narrative. A well-written dialogue can evoke emotions, deepen character connections, and drive the storyline forward.

Understanding the Role of Dialogues in Games

In gaming, dialogues serve multiple purposes. They contribute to character development by revealing personalities, motivations, and backstories. Moreover, dialogues facilitate plot advancement by providing essential information and guiding players through quests. Additionally, they enhance player immersion by creating a sense of agency and involvement within the game world.

The Elements of Engaging Dialogues

Successful dialogues are characterized by several key elements. Firstly, they contribute to character development by showcasing unique traits and perspectives. Secondly, they propel the plot forward by introducing conflicts, challenges, and plot twists. Lastly, they immerse players in the gaming experience by offering meaningful choices and consequences.

Challenges in Writing Interactive Dialogues

Crafting interactive dialogues poses various challenges for game writers. Maintaining consistency in character voices, balancing exposition with action, and accommodating player choices are some common hurdles. Moreover, ensuring dialogues remain engaging and relevant throughout the game presents an ongoing challenge.

Gameyogi’s Approach to Crafting Compelling Dialogues

At Gameyogi, we adopt a holistic approach to writing interactive dialogues. Our team of experienced writers combines storytelling expertise with a deep understanding of game design principles. By focusing on character authenticity, narrative coherence, and player agency, we ensure that every dialogue enhances the gaming experience.

Tips and Strategies for Writing Interactive Dialogues

For aspiring game writers, mastering the art of writing interactive dialogues requires both skill and finesse. Here are some practical tips to elevate your dialogue-writing game:

Know Your Audience: Understand the preferences and expectations of your target players.
Establish Character Voice: Create distinct voices for each character to enhance authenticity.
Keep it Concise: Avoid verbosity and prioritize clarity to maintain player engagement.
Focus on Player Choices: Design dialogues that offer meaningful decisions and consequences.
Test and Iterate: Solicit feedback from playtesters and iterate based on their responses.
Examples of Successful Games with Great Dialogues

Several games have set the benchmark for exceptional dialogue writing. Titles like “The Witcher 3: Wild Hunt,” “Mass Effect series,” and “Undertale” are celebrated for their compelling characters and dynamic conversations. By studying these games, aspiring writers can glean valuable insights into effective dialogue design.

Conclusion

In conclusion, mastering the art of writing interactive dialogues is essential for game writers looking to create immersive and memorable gaming experiences. By understanding the role of dialogues, overcoming common challenges, and adopting effective strategies, writers can elevate their craft and captivate players worldwide.

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Online Buying and Traditional Buying

Currently, technology has continued to develop dramatically. It has therefore made lives more convenient. One convenience is the online shopping which remains renowned as a business strategy on The Internet. While there are differences in several ways, the two methods have many similarities. This paper will compare as well as contrast aspects between online buying and traditional buying. With the increasing popularity of the Internet and the increasing options to online shoppers, more people continue to turn to cyberspace for shopping needs. As a response, retailers continue to enhance online stores, giving customers similar comprehensive experience available at a mall.

Like traditional shopping, online buying gives a great variety of stores. Nearly any store typically found in malls correspond online store with similar items. From departmental stores to specialty ones, many retailers find through Internet search. In both options shopping experience provides a large item selection to choose from. If one is looking for dresses, a simple search end up yielding hundreds of dresses with various styles, sizes, shapes as well as colors. Similar to visiting a specialized department in the store, the criteria for search can become narrowed to present the particular results like cocktail dresses or sundresses. Many retailers give similar deals in store as well as on their website. Like in the mall, online stores always have seasonal as well as end-of-season items, in many case having extra incentives like free shipping for online buyers. The retailer’s site end up reflecting seasonal promotions present in-store and enable buyers to redeem coupons as well as gift cards. Sales and promotions will typically start and end on the same dates both in-store and online.

The other similarity is that both the two shopping options have an interactive experience. Through the enhanced features on many retailer websites, buyers manage to see how an item look like in other color, in different sizes, or send links to friends for feedback. The Victoria’s online store Secret, for example, allows buyers to click on the color swatches to alter the color of items then click through alternate brands to know the exact fit as well as shape. Similar to purchases at the mall, items purchased from online shops also get returned to retailers for a refund as well as an exchange with conditions varying depending on retailer’s policy. Like in mall stores, most online stores allow buyers to return items for a total full refund while others only allow for exchanges. As one would expect, returns as well as exchanges of some personal items like undergarments as well as toiletries get not accepted at malls or online.

The two business methods pose some distinctive features. A basic difference is time operation. For instance, customers may buy and view things every time they feel like because online shops operate on a 24-hour basis as well as seven days a week. Contrary, stores, supermarkets, markets, as well as plazas, begin in limit time like 8 am to 9 pm. Hence, online buying remain more useful as compared to traditional shopping particularly those without time or those always working with a computer like office workers. The Second difference is the mode of the exhibition (Odyssey & the Standard’ 2000). Traditional shopping has direct alternative to a product through touch as well as handling to ascertain their quality as well as their material. On the contrary, online shops only display items on the Internet for customers to image the producers through their mind pictures, information in every produce. Hence, face many difficulties in making choices. As a consequence, traditional buyers remain more attracted as compared to the online customer.

The third difference is the communication. In specific, online buyers have no capacity to negotiate directly with the sellers since they face a screen while traditional buyers have a face to face interaction and can bargain with respective sellers. Therefore, communication in online buying remains more interesting as compared to traditional shopping. Fourthly, the investment also contrasts between the online and the traditional buyers. For example, online business have no huge budget of leasing space, rent employee as well as décor store while traditional shops need more money. Additionally, online business managers to save money in the investment and they manage to expand and produce over the globe in short time, making online buying easy. Lastly, one of the advantages of online buying is convenience. Particularly, online buyer access products not only from within the nation but also from other countries. Hence, buyers get items by their computer irrespective of their area of stay.

To conclude, while there are differences between the two shopping methods, there are many similarities. Many factors propel people to choose the type of shopping suits their demands. Hence, both methods have advantages and disadvantages, and while making chooses between them, it remains critical to consider the situation. Irrespective of the method both the two enables buyers to get what they want and satisfy their consumer needs. Hence, if opportunity dictates, they can shop online, and the same should apply in traditional shopping.